Calls, texts, leads, booked jobs, review velocity, Google profile impressions, and ROI by source — all in one pane. Plus a weekly email brief so you don’t have to log in to know how the week went.
Six things this service actually does — no jargon, no software-vendor bingo.
Calls in, texts in, leads, booked, estimated, won, reviews added, revenue attributed.
Every booked job traced to its first-touch and last-touch source — keyword, ad, referral, organic.
Click any number to see the underlying contacts, conversations, and jobs.
Toggle the time window. Compare against the same period last year.
Google Ads ROI, Facebook ROI, organic ROI — per dollar spent vs. revenue produced.
Every Wednesday morning, the four numbers that tell you if the week paid for itself.
The exact scenarios operators describe to us on the demo call — and what changes once the system is running.
Spending $14k/mo across Google + Facebook. No idea which platform is driving real jobs vs. tire-kickers.
Dashboard shows Google = $4.20 per booked job, Facebook = $89 per booked job. Cuts Facebook spend, doubles Google.
Owner has a gut feeling that summer is busier. Can’t actually prove or quantify it for hiring decisions.
Year-over-year view shows June bookings up 41% vs. February. Plans hiring 6 weeks ahead based on data, not vibes.
Estimator pay structure based on closed deals. Tracking is on a spreadsheet that gets out of date.
Per-rep dashboard view shows close rate, avg ticket, response time. Pay calc takes 2 minutes vs. 2 hours.
Real-time for the operational metrics (calls, texts, bookings) and refreshed every 15 minutes for ad-spend / external sources.
Yes — CSV export on every report, plus full API access if you want to pipe data into your own BI tool.
Owner sees everything. Office manager gets a filtered view (no revenue / margin). Estimators see their own rep dashboard. Configurable per role.