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First to text back wins the job. That’s always you.

Speed-to-lead is the single biggest predictor of close rate in home services. Every form fill, chat, and inbound is first-touched in under 60 seconds — day or night. Qualified leads are booked directly into your calendar before they have time to call the next shop.

What it does

Plain-language breakdown.

Six things this service actually does — no jargon, no software-vendor bingo.

  • 01

    Sub-60s first touch

    Form, chat, missed call → SMS + email reply within seconds, not hours.

  • 02

    Qualification flow

    Asks the right 3–4 questions per channel. Filters tire-kickers, surfaces real leads.

  • 03

    Auto-booking

    Sends a calendar link mid-conversation. Lead can book without waiting for a callback.

  • 04

    Source-aware response

    Different copy + qualification per source (Google Ads, Facebook, organic, referral).

  • 05

    Re-engagement

    If lead doesn’t reply in 1 hour, follow-up fires. Then 24h. Then 3d. Cold leads get nudged warm.

  • 06

    Full attribution

    Every booked job traced to the source — keyword, ad, page, referral. No more guessing what works.

Real use cases

Before and after.

The exact scenarios operators describe to us on the demo call — and what changes once the system is running.

Scenario
Solar · 60-day cycle
Before

Form fill at 11 PM. Sales rep sees it at 8 AM. By 8:01 AM the lead has filled out four other solar forms.

After

Form fill at 11 PM → SMS + email at 11:00:42 PM. Calendar link sent. Consult booked before they fill out a second form.

Scenario
Roofing · Google Ads
Before

$85 CPL. Half the leads never get reached because by the time the rep calls, they’ve gone with someone else.

After

Auto-text fires the moment the form submits. ~80% reply rate. Rep walks into a warm conversation, not a callback game.

Scenario
Plumbing · referral
Before

Friend of a customer texts the office number. Sits in a thread for 2 hours. Customer calls a different plumber.

After

Auto-reply within seconds. Crew sees the thread on the mobile app, takes it from there. Booked same day.

When it fires

How it actually triggers.

  • 01Form submitted on websiteSMS + email reply fires within 60 seconds
  • 02Chat started on widgetLive chat or AI handoff within seconds
  • 03Inbound call missedMissed-call text-back system fires (separate but linked)
  • 04Lead doesn’t reply in 1 hourFollow-up SMS fires automatically
  • 05Lead repliesQualification flow runs; booking link sent if qualified
Plugs into

Tools we connect.

  • Google Ads
  • Meta (Facebook + Instagram) Ads
  • TikTok Ads
  • WordPress + custom forms
  • Webflow
  • Squarespace
  • Shopify
  • Zapier
  • Webhooks
  • REST API
See full integration catalog →
Service-specific FAQ

Questions operators ask first.

  • 01

    What does ‘under 60 seconds’ actually mean?

    Median is around 47 seconds across our accounts — measured from form submit timestamp to first SMS delivery timestamp. Worst case under heavy load is ~90 seconds.

  • 02

    Will customers feel spammed by an instant reply?

    The opposite — research from InsideSales and Harvard Business Review consistently shows that response time under 5 minutes increases conversion 9× vs. 30 minutes. Customers expect modern speed.

  • 03

    Does this work with our existing website / forms?

    Yes — we can wire to any form that supports webhooks (most do), or replace the form entirely with our hosted version. Setup happens during the 48-hour activation.

See speed-to-lead automation running in your shop.

Book a demo →