Scenario
Roofing · post-storm restoration
Before
200 jobs/quarter. Maybe 5 reviews. Most happy customers never get asked.
After
Every job gets the SMS. 22% conversion. Stacking ~44 new reviews/quarter, almost all 5-star.
5-stars, stacked automatically.
After every completed job, we send a one-tap SMS asking how it went. Delighted customers route straight to Google. Lukewarm responses route to a private form so you can resolve the issue before it becomes a public review.
What it does
Plain-language breakdown.
Six things this service actually does — no jargon, no software-vendor bingo.
- 01
Trigger on job complete
When the CRM marks a job done, the review request fires within 4 hours.
- 02
Smart routing
5-stars → Google review form. 1–4 stars → private feedback form. You see issues before they go public.
- 03
Brand-voice ask
SMS written in your shop’s voice, mentioning the tech’s name and the job. Conversion rate ~3× generic templates.
- 04
Review response included
Every review (positive or negative) gets responded to in brand voice within 24 hours.
- 05
Multi-platform
Routes to Google primarily, but can split to Facebook, Yelp, Angi, BBB by request.
- 06
Velocity tracking
Weekly report: how many reviews left, on which platform, average rating, sentiment movement.
Real use cases
Before and after.
The exact scenarios operators describe to us on the demo call — and what changes once the system is running.
Scenario
HVAC · tune-up customer
Before
Customer is happy. Tech leaves. No follow-up. Customer never reviews unless something goes wrong.
After
SMS fires the next morning: ‘Hey, it’s Mike at Westline — Tom said he tuned up your unit yesterday. How’d we do?’ ~30% reply, 4.8 avg.
Scenario
Plumbing · escalation prevention
Before
Frustrated customer leaves a 2-star review on Google. Permanent damage to rating, weeks to resolve.
After
SMS catches the friction first. 2-star routes to private form. Crew calls customer back, fixes the issue, customer leaves a 5-star instead.
When it fires
How it actually triggers.
- 01Job marked complete in CRMReview request SMS fires within 4 hours
- 025-star responseAuto-routes to Google review form with pre-filled context
- 031–4 star responseRoutes to private feedback form, alerts dispatcher
- 04New public review postedAuto-drafts response, sends for approval, publishes within 24 hr
Plugs into
Tools we connect.
- Google Business Profile
- Facebook Reviews
- Yelp
- Angi
- BBB
- ServiceTitan
- Housecall Pro
- JobNimbus
- AccuLynx
- Stripe (job completion trigger)
- Zapier (custom triggers)
Service-specific FAQ
Questions operators ask first.
- 01
Is it ethical to filter negative reviews to a private form?
Yes — what we do is ask the customer first ‘how did we do’, then offer the appropriate place to leave that feedback. Anyone who wants to leave a public negative review still can. The private form just gives you a chance to fix the problem before it becomes public.
- 02
What’s the conversion rate on review requests?
About 22% on average across our accounts, vs. 3–5% for generic email templates. The difference is timing (right after the job), channel (SMS), and tone (brand voice with the tech’s name).
- 03
Will Google ban us for soliciting reviews?
No — Google explicitly allows asking customers for honest reviews. What’s prohibited is paying for reviews or filtering them by sentiment after they’re posted. We don’t do either.